São Paulo, April 2025 – Fernanda Zago, CEO of WEpayments and one of the leading figures in the FinTech sector in Brazil, has been appointed as the ambassador for Brazil Investment Week | London 2025. The event, which is part of the official UK FinTech Week program, will take place on April 30 in London, with the aim of positioning Brazil as a strategic destination for international investments, fostering connections between leaders from the UK, Europe, and Latin America. As an ambassador, Fernanda will be responsible for enhancing the institutional visibility of the event, highlighting the potential of the Brazilian financial innovation ecosystem. She will also participate in the panel “FinTech 4Good,” held at the London Stock Exchange, where she will discuss financial inclusion and social impact—central themes for the future of FinTechs in Brazil and worldwide.
The executive leads WEpayments, a platform specializing in cross-border payment solutions, recognized for promoting financial inclusion and simplifying transactions for international companies in the Brazilian market.
“I am extremely honored to be invited as the ambassador for Brazil Investment Week this is a unique opportunity to showcase Brazil to the world as an innovative and attractive hub for global investors. Participating in the event reinforces the impact that WEpayments has achieved in connecting companies and people globally. I am looking forward to promoting strategic partnerships and helping to build bridges between dynamic markets like Brazil and Europe,” she states.
According to KPMG’s Global Fintech 2024 report, the volume of investments in FinTechs exceeded $200 billion in 2023, with Latin America being one of the markets with the greatest growth potential. In Brazil, initiatives such as open finance and the expansion of instant payments have accelerated the pace of financial digitization, making the country an attractive hub for international funds and technology companies.
“Participating in Brazil Investment Week will be essential for strengthening strategic partnerships and expanding our presence in key markets. London is one of the largest financial centers in the world, and this direct connection between the European and Brazilian ecosystems opens doors for high-impact collaborations,” adds Fernanda Zago.
About WEpayments
WEpayments is a cross-border payment platform that connects Brazilian companies to global markets through digital, agile, and secure solutions. Founded with the purpose of promoting financial inclusion and innovation in payment methods, the company works in partnership with financial institutions, fintechs, and international marketplaces, offering a modular structure that adapts to the needs of each client.
